Week.day.
Popular producer Week.day has struck gold again with the release of the single Delulu by dancehall artiste 450.
Produced by his Tru Ambassador Next Generation label, the track was officially released on February 7 and is featured on the
Airdrop rhythm.
“The song speaks about women cheating on their partners, and is basically reminding men that they should always be on the lookout so they can spot the signs,” the producer told the Jamaica Observer.
The track has already been blowing up in popularity, particularly on social media, since its release. Shot and edited by Topshootah, the official accompanying music video has already garnered over 888,000 views on YouTube, with the track well on its way to becoming a crowd favourite. With the ongoing synergy between producer and artiste, the success of the track so far comes as no surprise.
“I’ve been working with 450 for over four years now. I produced the song Imperfections, which gave him his break in the music industry. My older brother discovered him and I messaged him on Instagram and that’s where the connection started,” the producer said.
A name synonymous with talent and greatness in the local music industry, Week.day is a force to be reckoned with, cementing his place as not just a producer but an artiste as well.
A hitmaker in his own right, the producer is the brain behind other 450 tracks such as Lonely, Demon Gyal, Beast Mode, Levels, Wild N Rich, and Know Weh Yah Do.
More is on the horizon for Week.day as he gears up to release a few more singles from the Airdrop rhythm in the weeks to come. One other track, titled Hands Up by Jquan, was released on February 26 and listeners can look out for more soon.