Jamaican influencers call out pressure for immediate ROI from brands
In an industry built on speed and virality, Jamaican influencers are pushing back against the demand for instant results from brands, urging businesses to build relationships and have a longer term view of their partnerships. “I think brands give us baskets to carry water,” prominent lifestyle content creator Rushane “RushCam” Campbell said. “You're out there and you're just like ‘I have to make sure 15 sodas sell right after Rush...